Google Ads - ENG (training)

Description: The course Google Ads offers you all the latest know-how and insights about advertising via Google. You learn to set up a good search engine advertising (SEA) campaign and select the right keywords. Moreover, you learn how to implement and optimise campaigns by using all the possibilities that Google offers. Your newly acquired knowledge and skills will improve the searchability of your organisation or brand.

Purpose: In 2 days, you learn: - The latest trends and developments in Google Ads, - Setting up and executing a SEA strategy based on analyses, - Creating successful Google Ads campaigns and optimising these based on analyses It’s not all theory, as you will learn how to apply it directly and can take the first steps to improve your SEA campaigns' effectiveness!

Target audience: The course is for everyone who wants to implement Google Ads successfully and wants to learn to optimise based on the analytical insights of the campaigns. You want to broaden your existing knowledge and take a deep dive while learning how to apply it.

Pre-education: For this course, we expect a Bachelor’s degree or an equivalent.