Campaign Management - ENG (training)

Description: How to set up a campaign that puts you in total control? Start with a strategy using the available data and means to achieve your goals. Then translate this strategy (in collaboration with internal and external partners) into campaigns. Finally, measuring, evaluating, and optimising are all essential for the campaign's success. During this practical course Campaign Management, you go through your campaign by following three steps. At the end of the course, you’ll have an optimised campaign and be able to set up an effective briefing for an agency.

Purpose: You learn: - To set up a campaign from a strategic framework and not launch it as a standalone campaign, - To effectively brief an agency about a campaign, - To be smart about using channels and tools, taking privacy and technological developments into account, - To measure and show results and evaluate whether a campaign is successful or not

Target audience: This course is suited for marketing and communication professionals that get into campaign management themselves or want to be able to discuss the strategies beforehand. The course fits any who wants to lay down a foundation for setting up and managing campaigns.

Pre-education: This course is for anyone with a Bachelor’s degree or higher.