Google Analytics 4 - ENG (training)

Description: Google has completely renewed the Analytics platform. Google Analytics 4 (GA4) is the new standard and fully replaces Google Universal Analytics. During the course, you work with your Google Analytics account, from configuring your Google Analytics 4 property to making analyses and reports. After completing the course, you will be able to measure your visitor traffic and get a better understanding of what they do on your website. With this information, you can align your website, app or campaign better to the needs of your visitors.

Purpose: In 1 day you learn: - How to configure a Google Analytics 4 property, - How to read and interpret reports and make an analysis, - Apply your knowledge of the data to improve your website, app or campaigns

Target audience: The course Google Analytics 4 is developed for marketing professionals, like online marketers, web analysts and conversion and communication specialists, who use Google Analytics to improve their website, for the optimisation of campaigns and for those who want to get to work with GA4.

Pre-education: The course is suited for every beginner of Google Analytics 4, regardless if you’ve implemented GA4 and have been using it for a couple of weeks or still need to install GA4. For this course, Bachelor’s degree or equivalent experience is required.