AI in Communication - EN (training)

Description: From audience analysis and communications strategy to campaign visuals and channel-specific content: as a communications professional, you cover the full spectrum. The right AI tools can accelerate and strengthen every step of that process—but only if you know how to direct them effectively.

In this two-day training, you work through your end-to-end workflow with AI as your creative partner. Day 1 focuses on the strategic foundation: communications objectives, target audiences and personas, and prompts aligned with your brand guidelines and tone of voice. Day 2 is production-focused: campaign development, a content calendar, and hands-on work with AI tools for visuals and content.

Purpose: After this training: - You have effective prompts tailored to your brand, tone of voice, and target audience, - You work faster on communications plans, briefings, and content calendars with AI, - You create stronger campaigns and content, - You know how to assess and refine AI output so it aligns with your communications objectives, - You leave with a concrete communications plan.

Target audience: This training is for communications professionals who want to make AI a core part of their workflow. You work in communications and want to use AI in a more strategic, consistent way.

You’re not just looking to work faster, you want to work better: sharper campaigns, stronger content, and greater impact, from strategy through execution.

This training is a good fit if you: - Work as a communications professional, - Are interested in AI and want to apply it to your own communications work, - Want to upgrade your work in two days with results you can use right away